The Blog

“There's very little truth in the perfume industry, and luxury is being able to tell the truth." Mandy Aftel

You want to have a fragrance brand, but you don't feel confident enough to create your own successful commercial scents. What do you do?

In 2020 and 2021, the world changed forever. People had to take their businesses and put them online.

There are many talented individuals who can do the things that you cannot. Outsource those things and give them to an expert that can.

You can have the best product in the world, but if your brand is invisible, you'll never sell anything.

This rule applies to EVERYONE! It’s Inevitable that you're going to find yourself in a situation where you're going to need to ask for...

Depending on where you are in the world, there are certain rules about fragrance and cosmetics that you need to be aware of.

"The world doesn’t need another bad perfume! There’s enough of them." Mandy Aftel

Masterpieces take time. Some perfumes have taken as long as 10-15 years to perfect!

I'll leave this post to Mandy Aftel to explain, as she did so eloquently in our recent interview.