The Blog

If you want to create great perfumes, let go of fear. Children are known for being fearless and curious, so think like a child!

The core to creating your own perfume is having an objective. Don’t just haphazardly mix a selection of oils and hope for the best.

Understanding your materials is the most fundamental part of perfumery.

Once you get good sources and you learn about your materials, you'll understand that fragrance oils are not for fine perfumes

Knowing something as simple as which pipettes to use and how to correctly use them will set you off on the right foot.

I can't stress enough how important it is to get good, reputable perfumery sources

Don’t consider perfumery training as an expense but as a long-term valuable investment in your business.

CASH IS KING. As Jo Malone's husband once told her, “If you're not making a profit, you don't have a business.”

RESEARCH is one of the first things that you should do before investing any money in your business.

When you consider the start-up costs of creating your own perfume brand, there are many variables